To fit a business digital transformation maturity model, companies must, first and foremost, find out what stage of digital maturity they have in order to define strategies, tactics and actions that can make them evolve and adopt an effective policy for digital transformation.
In this post you will find the business digital transformation maturity model matrix. It will help you classify your company’s digital maturity and determine what steps you should take in your business.
Digital transformation maturity model: What is the digital maturity of your company?
Business transformation models today can not escape the digital divide. This is because technology is increasingly playing a leading role in business management.
The reality is that a company that’s not part of the digital technological universe is out of the game and can’t compete in a market that integrative technologies increasingly dominates, that generate a high degree of collaboration in work and productivity.
In addition, new professionals arrive in the market everyday with a mature digital culture, masters of the tools available in the cloud. They know exactly how to network and work collaboratively.
Not using the full potential of this workforce is a serious waste of resources that your business can’t afford.
In this sense, the adoption of a business digital transformation maturity model should be part of your objectives, so that your organization adapts itself to this competitive scenario for which there is no ignoring. The only viable alternative is to integrate with it through technology.
But how do you define the degree of maturity of your organization to determine transformation strategies?
For this, we’ve created a digital maturity matrix.
How to rank your company in the digital maturity matrix
The matrix is composed of two axes.
In this axis, it defines a company’s degree of integration with IT technology. Levels can be high, medium or low.
- So if your company only uses e-mail, chat, and shared drives, the degree of integration is low.
- If in addition to these features it uses SaaS tools such as CRM software, marketing automation, BPM, ERP, project management and teams, it has a medium degree of integration.
- Finally, if added to these technologies, others such as Artificial Intelligence and Big Data are part of the repertoire of your organization, its degree of integration is high.
The horizontal axis of this model defines the degree of influence of IT in company strategic decisions.
- If a company restricts IT to providing support, quoting and acquiring hardware and software, and meeting technological demands from other areas, its degree of strategic involvement is low.
- When a company structures its IT team like a department. This means it doesn’t just respond to demands and provide support. It also makes suggestions for new technologies and ways to integrate jobs and make work more productive. Therefore, its degree of strategic decision involvement is medium.
- If this IT department has management status and works with more than just meeting demands. If it acts in a collaborative and integrated manner with other boards, including requesting deliveries to carry out its work. Then its degree of strategic IT participation is high.
So by finding out which area of the matrix your company is in, it’s possible to determine a business digital transformation maturity model most suitable for your business to reach digital maturity, see:
Business digital transformation maturity model: digital maturity matrix
Of course, like any theoretical model, suggestions for practical actions from our business digital transformation maturity model must be adapted on a case-by-case basis.
The important thing is to take into account that without a strong IT area which the whole company recognizes as an authority on the subject, and without an established digital culture, based on collaboration, integration and the use of technology by employees, there’s no way to promote digital transformation.
Therefore, carefully analyze your organization’s situation, use the matrix as a reference and develop an action plan towards digital maturity.
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Digital transformation will necessarily change the way processes occur in your company.