Process Design
Process Design is the act of transforming an organization’s vision, goals, and available resources into a discernible, measureable means of achieving the organization’s vision.
Process design may start with process analysis; best practices from similar organizations; process reference models from industry‐standards organizations (e.g., SCOR or eTOM) or third party consultants; or “green field” — ideas coupled with the experience and insights of the process design team. Process design focuses on defining what the organization will do to achieve its financial and other goals.
Source: Guide to the Business Process Management Body of Knowledge – ABPMP BPM CBOK V3.0.