SWOT analysis is known worldwide and widely applied in many companies. SWOT Analysis stands for: Strengths, Weaknesses, Opportunities and Threats. So, what is the purpose of SWOT analysis? SWOT analysis – or the SWOT matrix – was developed in the…

SWOT analysis is a truly classic tool of strategic management. We are going to teach you the process of how to perform a step by step SWOT analysis. Based on a simple concept, almost intuitive, the SWOT matrix allows you…

  What is a Business SWOT analysis? The best answer to this question can be translated from the definition given by Philip Kotler, in the tenth edition of his book “Marketing Administration”: The overall assessment of a Business’ Strengths, Weaknesses,…